One of the best ways to target mobile customers is to use SMS marketing. It’s readily accessible, affordable, and very effective. The more closely you tailor your campaign to your target customers, the better return you will get on your SMS marketing campaign.

Text message marketing is one of the most effective, direct, affordable and personal marketing tools in business today.

Right now, mobile marketing and advertising means the offering of goods or services for the latter, as well as potential customers using any device with a cell or even community. Instead, specific, te...